Lakshaya Arya

Analyst | Absolute Learner

– IIM Udaipur MBA | NIT Kurukshetra B.Tech
– 3x CAT 99+ Percentiler | Top 1% IIT-JEE Advanced
– Delivered 10x Platform Growth through Data-Driven Strategies
– Samsung EDGE Winner (Top 62/14,000) | Avalon Consulting Finalist
– Building Analytics Solutions at Early-Stage Ventures | Ex-Samsung

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About Me

I’m Lakshaya, a solution-oriented professional with a multidisciplinary foundation—starting with a degree in Electronics and Communication Engineering from NIT Kurukshetra, where I also interned at the Semiconductor Lab (SCL), Mohali, focusing on semiconductor chip testing.

Post-graduation, I began my career at Samsung SDS as a Senior Executive, working primarily on company’s internal project management tools using Vue.js. This technical stint helped me build robust programming and UI/UX skills, but more importantly, it sparked a broader curiosity to understand the bigger impact of business decisions taken.  

That curiosity led me to pursue an MBA from IIM Udaipur focussing on Finance, Marketing and Strategy. There, I built strong foundations in corporate valuation, financial modelling, and brand strategy.  

My post-MBA journey began at Sentra.world, a climate-tech startup, where I worked with vast & unstructured client datasets (steel corporations) to model material flows, perform mass balance calculations, and generate carbon footprint insights. These further empowered clients to reduce emissions and meet ESG objectives.

I then transitioned to Microfolio Technologies, a media-tech platform, where I currently serve as Business Analyst and Lead Strategist. Here, I manage a 10-member team across content, social media, and marketing, driving user engagement, platform visibility, and growth strategy.

I’m now actively building capabilities in AI tooling and pursuing the FMVA (Financial Modeling & Valuation Analyst) certification to deepen my expertise.

Outside of work, I’m an avid cricket fan and a competitive chess player with a 1600+ global rating on chess.com.

Work Experience

1+ years transforming data into strategic decisions that drive growth at early-stage ventures

Business Analyst - Microfolio Technologies
November 2024 - Present
  • Drove 10× traffic growth (0→30K/month) via content optimization and GA4
  • Improved ad ROI by 35% through affiliate analytics and performance tracking
  • Built dashboards and financial forecasts to enhance cost efficiency
  • Created AI recommendation model (+27% completion) and SQL retention analysis (+18%).
Efficiency & Analytics
Data Analyst - Sentra.world
August 2024 - October 2024
  • Built carbon reporting dashboards, driving strategic advisory engagements with 3 enterprises
  • Executed migration and rigorous validation of client datasets using Excel and SQL, ensuring 100% data accuracy and integrity
  • Provided carbon footprint analyses, tailored strategies, helping clients achieve ESG goals
Data Analytics
Marketing Intern - Berger Paints
April 2023 - June 2023
  • Conducted competitive and financial analysis for the 120cr+ texture segment, identifying optimal market segment positioning
  • Executed comprehensive market research, engaging 30+ stakeholders , including dealers and shop owners, across Jalandhar
  • Designed strategic positioning recommendations and uncovered critical market pain points through targeted surveys and in-depth interviews
Marketing
Software Engineer - Samsung SDS
September 2021 - January 2022
  • Enhanced the user experience of Samsung’s internal project management portal through UI/UX feature optimization
  • Achieved a 40% reduction in task update time by streamlining workflows
  • Led agile sprints, fostering effective cross functional collaboration and improving communication across/within teams
Software Development

Education

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MBA - IIM Udaipur'24

Major: Finance | Minor: Marketing

GPA: 3.0 / 4.0        

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B.Tech - NIT Kkr'21

Electronics & Communication

GPA: 8.4 / 10.0        

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Schooling - DAV'17

Science Stream with Mathematics

Class 12th: 92% | Class 10th: 95%

My Portfolio

References

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I had the pleasure of teaching Lakshaya in both Managerial Accounting and the Capstone course, where he excelled and achieved excellent grades. Throughout both classes, he consistently demonstrated strong financial acumen and a great clarity of concepts. His performance in the Capstone project, in particular, highlighted his ability to integrate financial knowledge with strategic thinking, a much-desired combination in today’s complex business environment. I am confident he will excel in any rigorous environment he chooses to pursue.

Moumita Tiwari
(CFA Charter Holder)
Assistant Professor, IIM Udaipur
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I had the opportunity to work with Lakshaya during his time at sentra.world, where he contributed as a data analyst supporting our carbon accounting and reporting functions. He demonstrated a solid grasp of data cleaning, analytics, and process validation—particularly in transforming large datasets into actionable ESG insights for clients. I believe with continued exposure and mentorship, Lakshaya has the potential to grow into an effective business analyst—particularly in data-driven roles at the intersection of sustainability and technology.

Ashutosh Satapathy
(Ex-Sentra.world, Ex-Mckinsey)
Senior Director, Alvarez & Marsal
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Lakshaya demonstrates exceptional aptitude in finance, blending sharp problem-solving skills with a strong ability to translate theory into real-world applications. I have been consistently impressed by his deep understanding of core financial concepts and his unwavering commitment to learning. During his coursework, Lakshaya undertook a portfolio management project where he analyzed a 10-stock/ETF portfolio spanning seven diverse sectors, ensuring a positive EVA spread. 

Prateek Sharma
(IIM L Alumni)
Associate Professor, IIM Udaipur